Moet-Hennessey Marketing Manager for the United Arab Emirates Market, Dubai in United Arab Emirates
Marketing Manager for the United Arab Emirates Market, Dubai
Company: Parfums Christian Dior UAE
Location: United Arab Emirates
Business group: Perfumes & Cosmetics
Contract type: Permanent Job
Experience required: Minimum 5 years
Reference No.: PCD14828
Date of publication: 2017.04.29
Planning, Trade Plans and Animations
Plan the marketing calendar for the UAE market
Build and negotiate the trade plan for the UAE market and for the top 10 doors.
Coordinate and supervise the marketing calendar and trade plan for the UAE market with a strong focus on top 10 doors and key retailers.
Develop POS animations and retailtainment activities whilst respecting the Brand Equity
Build strong trade and CRM plans in coherence with the regional marketing plan, the media plan and the brand guidelines; and anniversarising the previous year.
Development and implementation of a strong sampling strategy for FR/MU/SK
Supervision and validation of all animations & on-counter events (layouts, tools, ...)
Weekly visit to the market top doors: ensure that the new launches are impactful and implemented properly. Check stock and availability of samples.
Build strong relationship with UAE retailers: monthly follow-up by category (FR/MU/SK) on performance, and coming trade plan with an obsession to stay / become nb 1 brand.
Define and follow-up the annual budget for Marketing, Visual Merchandising & Store Design.
Regular updates and follow-up on those budgets
prepare the Budget and revisions (R1, R2) by commercial lines and products, in Si and SO. Regular updates and follow-up vs sales
Analysis and Presentations
Manage Commercial cycle organization on a bi monthly basis: meeting room booking, agenda preparation, and coordination with all departments on the content.
Bi-monthly meetings with RM & commercial teams, regular meetings with finance and logistics
Liaise with regional marketing and merchandising teams to ensure a strong communication on merchandising updates new opening and store design, new launches and animations. Share feedback on the market trends (products, animations, best practices....)
Lead, manage and supervise the marketing team in order to accomplish the objectives:
Handle weekly meetings for schedule organization and follow-up
Define Marketing executive scope of work and KPIs for the year.
Develop the marketing executive to a senior level.Profile
Minimum of 5 years' experience in a Trade Marketing position
2 to 5 years of experience managing a team
Proficient user of the MS Office package
Fluent in English
Excellent interpersonal skills and communication skills
Creative and innovative thinking with strong initiative
Business Acumen: Knows how businesses work; knows the competition; is aware of how strategies and tactics work in the marketplace.
Adaptable and diligent: high priority on accuracy and adherence to timeframes
Dependable and autonomous
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust