Citi Marketing & Business Planning Manager in United Arab Emirates

  • Primary Location: United Arab Emirates,Dubai

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17044676


Job Purpose:

Build prospect databases, track sales pipeline, CRM, meeting industry / trade associations, develop segment wise strategies, managing x-sell within the firm, and be a support to the business.

Job Background/context:

Citi Commercial Bank caters to SME (Small and Medium Enterprise) and MME (Mid-Market Enterprise) segments.

Key Responsibilities:

Business Planning and Analysis

• Help business in planning for the year plan (P and L and Balance Sheet)

• Establish the ME hub for analytics – Providing the much needed localized support for business analytics and decision making

• Provide Daily/Weekly/Monthly reports on P and L and Balance Sheet as agreed with Business Management

• Work closely with the Country FinCon and regional team in London to utilize and enhance existing reporting tools to suit the market specific needs

• Preparing DFP for all markets - maintain trackers to show progress on Key Metrics VS plan to enable corrective actions required

• Provide sales monitoring tools necessary for effective implementation of Sales Pipeline/Tracking – making performance management measurable, transparent and efficient.

• Prepare decks for reviews/meetings with seniors/team

• Track overall sales and relationship pipeline funnel per Relationship Manager to ensure revenues are tracking to Plan targets

• CRM implementation and day-to-day management of CRM

• Identify revolving list of prospect new banking clients to help the business reach growing sales targets

• Create weekly/monthly forecasts on revenue/target management and end of month reports on new business activity and market performance.

Marketing and Partnerships

• Build partnerships with key industry and trade associations through which to market SME and MME banking services and extract a prospects base.

• Be responsible for CCB branding strategy, guidelines and implementation in conjunction with regional and global marketing teams

• Develop and implement cross-sell initiatives including sales campaigns and contests

• Manage CCB events calendar by planning and implementing events. Send quarterly feedback to region on the events update

• Provide regular newsletter inputs to the region by being able to understand deals and liaise with regional/global teams to ensure deals/events are featured

• Work closely with Marketing Services/PR teams to get opportunity to showcase CCB Seniors in media articles/quotes

Development Value:

• This is an ideal opportunity for someone seeking to build a career in Commercial Banking by working directly with Senior Management on various tasks.



• Communication: written and presentation skills

• Multi-management of numerous engagements

• Self-starter and self-directed

• Market Awareness


• Graduate in Business/Commerce or Banking Diploma

• Arabic language preferred


• Strong organizational ability

• Superior written and verbal communication

• Adaptability, Responsiveness, and Sound Judgment required

• Active Listening Skills, Research Skills, and Analytical Skills

• Cooperative, Detail-Oriented

• Problem Solver, Creative

• Ability to Work Independently and as Team,

• Ability to Multi-Task and comfortable working under pressure

• Strong understanding of technical matters

• Strong MS-office skills: Word, Advanced Excel and PowerPoint

• Language skills: English, Arabic (Desirable)


• Sales skills

• Building Relationships

• Communication

• Controls and compliance

• Integrity and Professionalism

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience.

Valuing Diversity: Demonstrates an appreciation of a diverse workforce. Appreciates differences in style or perspective and uses differences to add value to decisions or actions and organizational success.

Citi is an Equal Opportunities Employer.