Marriott Digital Field Marketing Specialist in United Arab Emirates, United Arab Emirates

Description:

Marriott International offers you the opportunity to find the hospitality job and career journey that s right for you. With more than 5700 properties and 30 brands you ll find us in your neighborhood and in more than 110 countries across the globe. Find Your World at Marriott.

Qualifications

JOB SUMMARY

The Specialist participates in the digital field marketing team activities for the legacy Starwood portfolio within the Middle East & Africa continent. He/she is responsible for the execution of hotel-level digital strategies in direct support to the supervising Market Leader as well as hotel teams. This includes curating platforms, ensuring maximum hotel activation in terms of demand generation and tactical/paid marketing efforts, with a strong focus on driving market share and share of voice to hotels within his/her cluster.

CANDIDATE PROFILE

Education and Experience

  • 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major preferred
  • 1 years of experience in a similar role, previous focus on digital marketing preferred
  • Good understanding of and capability to lead conversion rate optimization, content marketing and website merchandising efforts
  • Strong customer service orientation essential; prior experience using website content management systems a plus
  • Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs
  • Excellent communication skills, demonstrated poise, tact and diplomacy

CORE WORK ACTIVITIES

Market Leader Support

  • Assist Market Leader in handling his/her portfolio of hotels, including but not limited to the execution of digital strategies and in the communication with hotel Marketing leads
  • Support Market Leader and hotel Marketing leads with their tasks and priorities on a daily basis
  • Assist with compliance handling of global/divisional/regional requirements
  • Work with Market Leader to maximize exploitation of hotel gaps identified from market-level trends and insights, such as source/niche markets and consumer habits
  • Assist in delivering monthly digital reporting on performance and audits to optimize conversion through digital channels and highlight value contribution of DFM
  • Assist Market Leader, hotel Marketing, Sales and PR leads in the conception of the yearly marketing plan and budget, ensuring all required and optional costs included
  • Coordinate execution of specializations with Market Leaders and Managers and regularly report on progress to Senior Manager

Drive Market Share

  • Manage content on Brand.com property pages and third-party sites, including OTA merchandising opportunities
  • Maximize web presence through independent platforms according to key hotel priorities/strategies, including segmental sites for meetings, weddings and spa
  • Manage content on independent/segmental sites and optimize for natural search performance to optimize conversion of visitors
  • Merchandise offers and products through stay-related guest communication
  • Build and curate landing pages and special offer pages to support hotel-level offers and USPs as well as segmental, tactical or paid campaigns
  • Enroll hotels in all eligible and suitable global/divisional/regional tactical campaigns and ensure best-possible activation
  • Help coordinating bespoke search, social and OTA advertising efforts and with Market Leader and hotel Marketing and Revenue Management leads
  • Implement loyalty campaigns and revenue-focused local partnership campaigns
  • Set up and curate web presence for hotel restaurant, including standalone restaurant sites and online booking tool
  • Assist Market Leader and hotel Marketing leads in the promotion of special offers and events; build landing pages and special offer pages to support tactical campaigns
  • Work with Market Leader to maximize exploitation of gaps identified from market-level food and beverage trends, such as consumer habits

Drive Share of Voice

  • Support Market Leader, hotel Marketing and Social Media leads in driving a storytelling strategy on key social channels, including but not limited to Facebook, Instagram and Twitter
  • Support Market Leader, hotel Marketing and Social Media leads in successfully handling online reputation on key channels, including but not limited to SPG, TripAdvisor, and assessing guest sentiment

Conduct regular and consistent search engine optimization to deliver solid SERP rankings for all internal web channels, including map listings

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Job: Sales and Marketing

Organization: Corporate

Location: ARE-United Arab Emirates

Requisition ID: 17000ZJD