IHG Restaurant and Bar Marketing Executive at Crowne Plaza Dubai in Dubai, United Arab Emirates

Description:

Do you see yourself as Restaurant and Bar Marketing Executive?

What's your passion?

Whether you're into scuba diving, golf or dancing the tango, at IHG we're

interested in you. We love people who apply the same amount of passion and

precision to their jobs as they do to their hobbies - people who put our guests

at the heart of everything they do. And we're looking for more people like you

to join our friendly and professional team - people that help us create great

hotels guests love.

The

Crowne Plaza Dubai is an upscale hotel brand located along the business area of

Sheikh Zayed Road with over 568 rooms, 13 international restaurants and bars,

and has one of the largest meeting, conference and banqueting facilities in the

UAE.

We are looking for reassuring, social, goal-oriented,

dynamic, confident people to join around

700 colleagues who are committed to maintaining the highest standards of

quality and service which define our company. We value the passion and

enthusiasm of our colleagues, and encourage you to share your passion when you

work with us.

At

the moment, we are looking for Restaurant and Bar Marketing Executive to join our

enthusiastic, warm and friendly marketing team at Crowne Plaza Dubai .

As the Restaurant and Bar Marketing Executive , you will have a passion for marketing and digital creative

communication. Must be well-versed in

the concepts surrounding digital marketing and how the Internet can become a

strong asset to securing revenue growth.

Must be Tech-savvy and intuitive with great ideas to reinforce our

marketing campaigns this role will report to the Director of Marketing.

DUTIES & RESPONSIBILITIES

  • Launching Food andBeverage Marketing initiatives in the following areas:
  1. With the restaurants(within the four walls) examples: bounce cards, business cards collection anduse

  2. Local Catchment Area:such as flyers

  3. Social Media: LaunchingFood and Beverage campaigns using social media platforms such as Facebook,YouTube, Instagram and any other popular platforms. Other examples: E-blast

  4. Participating in massmarketing such as Radio and Newspapers

  • Assist in theformulation of strategies to build a lasting digital connection and engagementwith our guests using our Food & Beverage restaurants, Health and wellnessfacilities and Rooms.

  • Launch optimized onlineadverts through Google Adwords, Facebook etc. to increase hotel brandawareness.

  • Be actively involved inSEO efforts (keyword, image optimization etc.)

  • Prepare onlinenewsletter and promotional emails and organize their distribution throughvarious channels.

  • Manage and update hotelwebsites.

  • Provide creative ideasfor content marketing and update website

  • Design artwork forpromotional material and Food & Beverage Promotions

  • Measure performance ofdigital marketing efforts using a variety of Web analytics tools such as GoogleAnalytics, WebTrends etc.

  • Acquire insight inonline marketing trends and keep strategies up to date.

  • With the rest of themarketing & Communications team Act as a brand guardian in terms of lookand feel of online communications as well as tone of voice of copy.

  • Monitoring return oninvestment for the different online marketing campaigns.

Qualifications

  • BSc/BA in Marketing

  • Proven knowledge andexperience in Digital Marketing

  • Previous experience inFood and Beverage / Restaurants and Bars is a plus

  • Excellent understandingof digital marketing concepts and best practices

  • Experience with B2Csocial media, Google Adwords, and email campaigns and SEO/SEM.

  • Perfect knowledge of webanalytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

  • Analytical mindset andcritical thinking

  • Excellent communicationand interpersonal skills

  • Experience in HTMLcoding is a plus

  • Strong knowledge ofAdobe Software – Illustrator, InDesign, Photoshop

  • Video and animateddesign knowledge is a plus

Job: Marketing

Location: United Arab Emirates-Dubai

Requisition ID: DUB004433