Fortive Corporation Regional Sales Manager in Dubai, United Arab Emirates

Regional Sales Manager

About Us:

Setra Systems, Inc. is an Operating Company within the Industrial Technologies platform of Fortive Corporation that designs and manufactures a broad line of sensing products including humidity, current, vacuum, and pressure sensing instruments. Our products are used in a wide variety of applications within the global HVAC/R, Industrial, and Semiconductor markets.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Please refer to our Careers page at to learn more.


Setra is looking for a highly motivated Regional Sales Manager to join

their team. This person must have a bias

for action and passion for sales. He/she

will work closely with the Sr. Sales Director from Setra to ensure customer

satisfaction for designated Key Accounts in the region while defining and

executing a territorial sales strategy to meet sales and margin targets for

regions of Middle East, India, North Africa and Turkey.


  • Develop and identify customers to grow business though service,relationship, product understanding and application knowledge - apply thatknowledge of company products/services to efficiently process customerinformation, respond to inquiries and address issues.

  • Identify and execute go-to market strategy for Setra product offerings –identifying key channel partners and distribution network in target marketsegments

  • Manage OEM customers, Distribution Network and HVAC Key Accountlocations in an effort to build and maintain quality relations and increasevolume of sales on a consistent basis through ongoing support and determinationof customer requirements.

  • Develop maximum sales potential from assigned customers and territoriesthrough constant follow up, good sales techniques, knowledge of the company'sproducts and services as well as the competition's strengths/weaknesses.

  • Build solid understanding of project funnels at each location – understandproject timing, products specified, and determine Application Engineer andGeneral Contractor influence.

  • Establish rapport with all key decision makers required to get Setraproducts specified for a project or design win.

  • Contact customers as frequently as necessary to meet and surpass salesgoals for the company and to obtain missing information or data to ensure anaccurate customer database.

  • Travel to customer locations as required; presenting company products,services and pricing information in a professional manner.

  • Maintain updated, organized files on all assigned customers, utilizingour CRM database and company leads to expand current customer base andfollow-up on all leads promptly.




  • Bachelors or Associates degree in Business orEngineering required.

  • 3 years’ sales experience, HVAC marketexperience a preferred.

  • In depth knowledge of MENA and/orTurkey required.

  • Experience and a good track record ofgrowing new regional businesses and recruiting and managing Sales Rep networks.

  • Excellent written and oralcommunication skills.

  • Ability to work with global customerson a regular basis and build new relationships.

  • Ability to multi-task all salesfunctions from opportunity development, follow up and closing of the sale.

  • Strong project management, timemanagement, organizational and interpersonal skills.

Critical Success Factors :

  • Collaborativewith customers, suppliers & associates at all levels towards mutualobjectives.

  • Highenergy, bias for taking action. Spontaneously recognizes and resolvesissues.

  • Makescustomers a primary focus, develops and sustains loyal, productiverelationships.

  • Drivento deliver short and long-term results.Maintains focus on what’s most important.

  • Gathers,organizes and analyzes data from various perspectives to develop andimplement comprehensive action plans that achieve breakthrough results.

  • Generatesand implement creative solutions.Challenges current methods and seek alternatives.

Fortive Corporation Overview:

Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: .

Job: Sales

Primary Location: Middle East-AE-Dubai

Organization: Setra

Schedule: Full-time

Req ID: SET000216