Unilever Assistant Brand Manager Refreshments in Dubai, United Arab Emirates
Assistant Brand Manager Refreshments
Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our environmental impact by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.
Assistant Brand Manager – Lipton Tea
Senior Marketing Manager - Beverages
Main purpose of the role
Lipton is the world’s leading tea brand and is the #1 tea brand in the GCC region. Being such an iconic brand, Lipton offers massive marketing exposure and opportunity for growth for any marketing resource looking to learn and build the Lipton brand manifesto even more.
The main purpose of the role is to drive the overall growth for the brand, land break through innovations, drive consumer and shopper understanding, lead a strong and diverse cross functional team and conduct various analysis to identify hot spots and areas of growth. The role will entail looking after the non black segment of Lipton tea and will cover all the Gulf markets (UAE, Kuwait, Qatar, Bahrain and Oman).
- Prepare Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
2. Lead other functions to achieve the final short and long term objectives of the brand.
A. Marketing Research
- Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B. Product / Packaging Development
- Roll out promotional packagn changes in local market.
Prepare brand advertising strategies and programme, based on agreed strategy
Develop and execute P4 communication plans
Work with BTL and ATL agencies to launch full 360 plan
D. Promotion / Merchandising
Prepare promotion plans with category operations team
Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing
Activity timing: Ensure that all activities are completed On time and In Full
Budgets: Ensure that all brands / projects expenditure is kept within agreed budget
Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.
Monitor day to day operations on the brand from all function sides to have plans in place on time.Monitor competition actions and ability to react fast.Brand Data: Review all brand / market data – sales audit, competition, distribution etc – to detect areas of weakness / strength and recommend correcting action.
The job will require the candidate to lead and work closely with cross functional teams. Close interaction will take place with global marketing, Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives
Critical success factors of the job
Understanding into insight
Consumer & Customer focus
Strong interpersonal skills
Project management skills
Marketing experience of at least 2-3 years of brand marketing experience (FMCG experience is preferred. Relevant category experience would be a big plus point). Arabic Speaker within UAE preferred.
Primary Location: United Arab Emirates-United Arab Emirates (Emirate-Dubai-Unilever House Dubai
Shift: Day Job
Unposting Date: Jul-27-2017
Req ID: 170003J7