Unilever Assistant Brand Manager Refreshments in Dubai, United Arab Emirates

Assistant Brand Manager Refreshments


Company Profile:

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

Our Corporate Strategy aims to double the size of our business while reducing our environmental impact by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.



Beverages Marketing



Job Position

Assistant Brand Manager – Lipton Tea

Reports to

Senior Marketing Manager - Beverages



Main purpose of the role

Lipton is the world’s leading tea brand and is the #1 tea brand in the GCC region. Being such an iconic brand, Lipton offers massive marketing exposure and opportunity for growth for any marketing resource looking to learn and build the Lipton brand manifesto even more.

The main purpose of the role is to drive the overall growth for the brand, land break through innovations, drive consumer and shopper understanding, lead a strong and diverse cross functional team and conduct various analysis to identify hot spots and areas of growth. The role will entail looking after the non black segment of Lipton tea and will cover all the Gulf markets (UAE, Kuwait, Qatar, Bahrain and Oman).

Main accountabilities

1. Planning

  • Prepare Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.

2. Lead other functions to achieve the final short and long term objectives of the brand.

A. Marketing Research

  • Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.

B. Product / Packaging Development

  • Roll out promotional packagn changes in local market.

C. Advertising

  • Prepare brand advertising strategies and programme, based on agreed strategy

  • Develop and execute P4 communication plans

  • Work with BTL and ATL agencies to launch full 360 plan

D. Promotion / Merchandising

  • Prepare promotion plans with category operations team

  • Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing

E. Control

  • Activity timing: Ensure that all activities are completed On time and In Full

  • Budgets: Ensure that all brands / projects expenditure is kept within agreed budget

F. Monitoring

  • Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.

  • Monitor day to day operations on the brand from all function sides to have plans in place on time.Monitor competition actions and ability to react fast.Brand Data: Review all brand / market data – sales audit, competition, distribution etc – to detect areas of weakness / strength and recommend correcting action.

Key relationships

The job will require the candidate to lead and work closely with cross functional teams. Close interaction will take place with global marketing, Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives

Critical success factors of the job

Key competencies

  • Understanding into insight

  • Consumer & Customer focus

  • Strategic Influencing

  • Organisational awareness

Key skills

  • Communication skills

  • Analytical skills

  • Strong interpersonal skills

  • Project management skills

  • Presentation Skills

Relevant Experience

Marketing experience of at least 2-3 years of brand marketing experience (FMCG experience is preferred. Relevant category experience would be a big plus point). Arabic Speaker within UAE preferred.

Job: Marketing

Primary Location: United Arab Emirates-United Arab Emirates (Emirate-Dubai-Unilever House Dubai

Schedule: Full-time

Shift: Day Job

Unposting Date: Jul-27-2017

Req ID: 170003J7